Today my painting ‘Sunlight skips….’ was delivered to Oswestry school for the Peter Edwards award show. It has left the Digitor Creative Studio looking very bare but it is the sign of all the change that is happening. Over the two months I have had the stalls 50-51 gallery level, Shrewsbury Market it has become clear that the service part of what i am offering is more important than the retail side. The Services I offer bring people to the stall and today saw more people than ever ordering prints and making new enquiries.
This was on a day of complete upheaval with a studio rearrangement taking place to accommodate the arrival of a laminating and print mounting machine and associated products and the imminent installation of picture framing equipment that will compliment the print facilities that have been in place since the start of last month.
It became clear that identifiable services that people could identify with needed to be on offer for the business to take off. Not everyone understands the concept of digital mentoring but everyone knows what picture framing is – so clear hooks to base the marketing strategy on must be a good thing.
Next week I will be calling the sign painter back in to add specific services to the Digitor Creative Studio sign. Picture framing, canvas prints, posters, dry mounting, etc. I am cramming a lot in to what is a small space but I love the space for the light and sociability of the market.
Other services I am offering are card making, photograph editing and print onto photo papers, canvas or fine art papers. I will be able to dry mount prints and will stock a popular range of mouldings for bespoke framing services.
Come to Shrewsbury Market for your fruit and veg and then pop up to the gallery level 2 and visit Digitor Creative Studio between Icing Tip and Rabbit Records and see what’s on offer.
